Oliver Buchannon
Vipul Agrawal

Co-Founder & CEO at Mugafi | INSEAD | Writer & Poet

THE INVISIBLE ₹200 CRORE GOLDMINE HIDING IN YOUR NETFLIX QUEUE 💰

Sep 2, 2025

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7 min read

THE INVISIBLE ₹200 CRORE GOLDMINE HIDING IN YOUR NETFLIX QUEUE 💰

PLUS: Why Indian OTT platforms are secretly building the next big tech economy...

Vipul Agrawal
Vipul Agrawal
🎵 Music Labels Are Going Full Blockchain 🔗

Aug 30, 2025

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7 min read

🎵 Music Labels Are Going Full Blockchain 🔗

Real revenue models, actual implementation data, and what comes next...

Vipul Agrawal
Vipul Agrawal
The Silent Takeover of Indian Influencers By Media Companies

Aug 27, 2025

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6 min read

The Silent Takeover of Indian Influencers By Media Companies

Vipul Agrawal
Vipul Agrawal
Made in India: How VFX Quietly Redrew the Map

Aug 23, 2025

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6 min read

Made in India: How VFX Quietly Redrew the Map

Vipul Agrawal
Vipul Agrawal

Media and Culture

Attention ≠ Sales: Sydney Sweeney's American Eagle Ad

Aug 17, 2025

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4 min read

Attention ≠ Sales: Sydney Sweeney's American Eagle Ad

A Costly Lesson

Vipul Agrawal
Vipul Agrawal

Media and Culture

Is This the End of Film IP?

Aug 15, 2025

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5 min read

Is This the End of Film IP?

A 78-Year-Old Filmmaker is Killing It

Vipul Agrawal
Vipul Agrawal
Now You Can Be a Filmmaker Within a Minute

Aug 10, 2025

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5 min read

Now You Can Be a Filmmaker Within a Minute

And that too without paying for film school

Vipul Agrawal
Vipul Agrawal

Indian Cinema

This is When People Will Stop Pirating

Aug 8, 2025

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6 min read

This is When People Will Stop Pirating

And here is why

Vipul Agrawal
Vipul Agrawal

Indian Cinema

India’s Gods Just Got a $500 Million VFX Budget

Aug 2, 2025

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6 min read

India’s Gods Just Got a $500 Million VFX Budget

And They’re Coming for Marvel

Vipul Agrawal
Vipul Agrawal

Media and Culture

Maybe Marvel should’ve never done TV.

Jul 29, 2025

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8 min read

Maybe Marvel should’ve never done TV.

(and I believe it)

Vipul Agrawal
Vipul Agrawal
This Movie Is Too Freaking Long

Jul 27, 2025

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6 min read

This Movie Is Too Freaking Long

(even when it’s not)

Vipul Agrawal
Vipul Agrawal

Media and Culture

“I want to buy a ticket for a movie that doesn’t exist yet.”

Jul 25, 2025

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7 min read

“I want to buy a ticket for a movie that doesn’t exist yet.”

Yes, it doesn't exist.

Vipul Agrawal
Vipul Agrawal

Media and Culture

YouTube was rotting my brain, but

Jul 22, 2025

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6 min read

YouTube was rotting my brain, but

I am a little relieved.

Vipul Agrawal
Vipul Agrawal
The Rise of AI Influencers: How Brands Are Replacing Humans with Algorithms

Jul 9, 2025

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7 min read

The Rise of AI Influencers: How Brands Are Replacing Humans with Algorithms

Vipul Agrawal
Vipul Agrawal
One Year Without Cameras: How AI Filmmaking Is Reshaping Cinema Across the World

Jun 25, 2025

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6 min read

One Year Without Cameras: How AI Filmmaking Is Reshaping Cinema Across the World

Vipul Agrawal
Vipul Agrawal
Confessionals, Drama, and Breakups: Why YouTube Vlogs Feel Like Reality Shows

Jun 18, 2025

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5 min read

Confessionals, Drama, and Breakups: Why YouTube Vlogs Feel Like Reality Shows

Vipul Agrawal
Vipul Agrawal
🎬 The Film Industry’s Smartest (and Strangest) New Intern: AI

Jun 4, 2025

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7 min read

🎬 The Film Industry’s Smartest (and Strangest) New Intern: AI

Vipul Agrawal
Vipul Agrawal
Why British period dramas suddenly sound American

May 28, 2025

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5 min read

Why British period dramas suddenly sound American

Post-Brexit Prestige: Why British period dramas are now made for Americans

Vipul Agrawal
Vipul Agrawal
Influencers are becoming the new CEOs, is the new era of entrepreneurship?

May 14, 2025

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6 min read

Influencers are becoming the new CEOs, is the new era of entrepreneurship?

When Clout Becomes Capital: How Creators Are Building the Brands of the Future

Vipul Agrawal
Vipul Agrawal

Media and Culture

Smart-Dumb Content: The New Language of the Internet

May 7, 2025

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5 min read

Smart-Dumb Content: The New Language of the Internet

How pseudo-intellectual media became the currency of online discourse—and why it’s more dangerous than you think

Vipul Agrawal
Vipul Agrawal
Are We Out of Stories? Why Old Films Are Back & Bigger Than Ever

Apr 30, 2025

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4 min read

Are We Out of Stories? Why Old Films Are Back & Bigger Than Ever

Vipul Agrawal
Vipul Agrawal
Why Every Studio Wants to Be a Tech Company (And Why It’s Failing)

Apr 23, 2025

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4 min read

Why Every Studio Wants to Be a Tech Company (And Why It’s Failing)

Vipul Agrawal
Vipul Agrawal
Why is Netflix losing to creators with ring lights?

Apr 16, 2025

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4 min read

Why is Netflix losing to creators with ring lights?

Vipul Agrawal
Vipul Agrawal

Media and Culture

Why IPL 2025 Could Be the Most Profitable Season Ever for Jio

Apr 9, 2025

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3 min read

Why IPL 2025 Could Be the Most Profitable Season Ever for Jio

Vipul Agrawal
Vipul Agrawal
Netflix killed TV, but can it survive the competition it created?

Mar 19, 2025

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4 min read

Netflix killed TV, but can it survive the competition it created?

Vipul Agrawal
Vipul Agrawal
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