Oliver Buchannon
Vipul Agrawal

Co-Founder & CEO at Mugafi | INSEAD | Writer & Poet

The 3 Types of Startup Pivots (And When Each Works)

Dec 6, 2025

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13 min read

The 3 Types of Startup Pivots (And When Each Works)

Vipul Agrawal
Vipul Agrawal
AI Co-Pilots vs AI Coaches: The Business Model That Actually Retains Users

Nov 29, 2025

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8 min read

AI Co-Pilots vs AI Coaches: The Business Model That Actually Retains Users

Vipul Agrawal
Vipul Agrawal
The Four-Year Gap That Killed ₹200 Crore In IP Value: How Mirzapur's Creators Got Nothing While Prime Video Got Everything

Nov 15, 2025

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17 min read

The Four-Year Gap That Killed ₹200 Crore In IP Value: How Mirzapur's Creators Got Nothing While Prime Video Got Everything

While Squid Game's exploitation scandal made headlines, the real story is how India's biggest streaming hit destroyed its own value with a 45-month gap...

Vipul Agrawal
Vipul Agrawal
Inside the Palace Playbook: How the Monarchy Manages Its Portrayal on Screen

Nov 8, 2025

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13 min read

Inside the Palace Playbook: How the Monarchy Manages Its Portrayal on Screen

How the monarchy controls its portrayal without ever saying “no”

Vipul Agrawal
Vipul Agrawal
Malaysian Company Subtitles 60% of Global Streaming Content for $2 Per Hour of Video

Nov 4, 2025

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15 min read

Malaysian Company Subtitles 60% of Global Streaming Content for $2 Per Hour of Video

Inside the $170M subtitle sweatshops controlling what 1 billion viewers actually see

Vipul Agrawal
Vipul Agrawal
The Great Marvel Art Heist: How 10,000+ Pages Worth Millions Vanished From An Unlocked Warehouse.

Nov 1, 2025

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14 min read

The Great Marvel Art Heist: How 10,000+ Pages Worth Millions Vanished From An Unlocked Warehouse.

While the world obsesses over the Louvre theft, the biggest art heist in history happened in a Brooklyn warehouse nobody was watching...

Vipul Agrawal
Vipul Agrawal
Hollywood’s Most Powerful Gatekeepers Aren’t Producers... They’re Insurers

Oct 28, 2025

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13 min read

Hollywood’s Most Powerful Gatekeepers Aren’t Producers... They’re Insurers

Inside the $9.7M risk economy controlling every major movie

Vipul Agrawal
Vipul Agrawal
From 500 True Fans TO $1M+: The Kickstarter Playbook That Actually Works

Oct 25, 2025

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13 min read

From 500 True Fans TO $1M+: The Kickstarter Playbook That Actually Works

How Ethan Van Sciver turned a YouTube channel into a $1.2 million crowdfunding empire...

Vipul Agrawal
Vipul Agrawal
From Dying Publisher To Streaming Goldmine: The Riverdale Resurrection

Oct 18, 2025

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13 min read

From Dying Publisher To Streaming Goldmine: The Riverdale Resurrection

How a dark teen drama saved 80 years of wholesome comics from irrelevance...

Vipul Agrawal
Vipul Agrawal
Why European Comic Creator Retire Wealthy While American Artists Die Broke?

Oct 14, 2025

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13 min read

Why European Comic Creator Retire Wealthy While American Artists Die Broke?

The publishing model that builds generational wealth vs. the work-for-hire trap...

Vipul Agrawal
Vipul Agrawal
The $300 Page Rate Scandal: Why Top Comic Writers Earn 60% Less Than 1990 ✍️

Oct 12, 2025

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12 min read

The $300 Page Rate Scandal: Why Top Comic Writers Earn 60% Less Than 1990 ✍️

How billion-dollar superhero movies broke the backs of the creators who built them...

Vipul Agrawal
Vipul Agrawal
The Manga Takeover: How Japanese Publishers Conquered American Retail.

Oct 7, 2025

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12 min read

The Manga Takeover: How Japanese Publishers Conquered American Retail.

Why your local Barnes & Noble looks more like Tokyo than Gotham City...

Vipul Agrawal
Vipul Agrawal
The $4 Billion Silent Takeover: PE Firms Are Buying Your Favourite YouTubers 📹

Oct 4, 2025

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12 min read

The $4 Billion Silent Takeover: PE Firms Are Buying Your Favourite YouTubers 📹

How Veritasium, Dude Perfect, and hundreds of creators you watch daily are now owned by investment firms...

Vipul Agrawal
Vipul Agrawal
The 100% Tariff Chaos: Trump's Movie Industry Shakeup 🎬

Sep 30, 2025

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12 min read

The 100% Tariff Chaos: Trump's Movie Industry Shakeup 🎬

How a Truth Social post just threw global production economics into confusion...

Vipul Agrawal
Vipul Agrawal
Inside the Kimmel Suspension Economics: The $76.6 Million Question 📺

Sep 20, 2025

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9 min read

Inside the Kimmel Suspension Economics: The $76.6 Million Question 📺

How one late-night monologue became a live experiment in TV's political pressure points...

Vipul Agrawal
Vipul Agrawal
The YouTube Premium Ponzi Scheme: Who's really getting paid? 💸

Sep 16, 2025

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9 min read

The YouTube Premium Ponzi Scheme: Who's really getting paid? 💸

How 125M paying subscribers are accidentally subsidizing 2.5 billion free users...

Vipul Agrawal
Vipul Agrawal
From Gokuldham to Dholakpur: TMKOC & Chhota Bheem’s Multi-Crore Licensing Play 💰

Sep 9, 2025

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10 min read

From Gokuldham to Dholakpur: TMKOC & Chhota Bheem’s Multi-Crore Licensing Play 💰

The new blueprint for Indian entertainment IP.

Vipul Agrawal
Vipul Agrawal
THE INVISIBLE ₹200 CRORE GOLDMINE HIDING IN YOUR NETFLIX QUEUE 💰

Sep 2, 2025

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7 min read

THE INVISIBLE ₹200 CRORE GOLDMINE HIDING IN YOUR NETFLIX QUEUE 💰

PLUS: Why Indian OTT platforms are secretly building the next big tech economy...

Vipul Agrawal
Vipul Agrawal
🎵 Music Labels Are Going Full Blockchain 🔗

Aug 30, 2025

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7 min read

🎵 Music Labels Are Going Full Blockchain 🔗

Real revenue models, actual implementation data, and what comes next...

Vipul Agrawal
Vipul Agrawal
The Silent Takeover of Indian Influencers By Media Companies

Aug 27, 2025

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6 min read

The Silent Takeover of Indian Influencers By Media Companies

Vipul Agrawal
Vipul Agrawal
Made in India: How VFX Quietly Redrew the Map

Aug 23, 2025

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6 min read

Made in India: How VFX Quietly Redrew the Map

Vipul Agrawal
Vipul Agrawal

Media and Culture

Attention ≠ Sales: Sydney Sweeney's American Eagle Ad

Aug 17, 2025

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4 min read

Attention ≠ Sales: Sydney Sweeney's American Eagle Ad

A Costly Lesson

Vipul Agrawal
Vipul Agrawal

Media and Culture

Is This the End of Film IP?

Aug 15, 2025

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5 min read

Is This the End of Film IP?

A 78-Year-Old Filmmaker is Killing It

Vipul Agrawal
Vipul Agrawal
Now You Can Be a Filmmaker Within a Minute

Aug 10, 2025

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5 min read

Now You Can Be a Filmmaker Within a Minute

And that too without paying for film school

Vipul Agrawal
Vipul Agrawal

Indian Cinema

This is When People Will Stop Pirating

Aug 8, 2025

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6 min read

This is When People Will Stop Pirating

And here is why

Vipul Agrawal
Vipul Agrawal
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